Last year’s top US search trends included the election, Donald Trump, the New York Times puzzle “Connections,” the New York Yankees and then-Vice President Kamala Harris, according to Google.

The evolution of search continued to accelerate in 2025. Between GEO and AI-driven discovery, agents, and new optimization frameworks and tools, SEO experienced another huge year of change. As always, ...

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, ...

Google released the December 2025 core update on December 11, 2025. This is Google's third core update of 2025, following March and June updates. The rollout may take up to three weeks to complete.

Alphabet demonstrated in 2025 why it is still the AI stock to watch.