The once warm relationship of physicians and pharmaceutical reps bearing samples and sandwiches is getting colder, although many prescribers may wish it were otherwise. The percentage of physicians ...

Pharmaceutical representatives are salesmen, even though they don’t actually sell anything, according to a ruling by the 9th U.S. Circuit Court of Appeals, reported in the Arizona Daily Star. The ...

Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...

Many Americans do not remember life before direct-to-consumer (DTC) “ask your doctor” drug ads selling expensive, sometimes dangerous drugs for diseases many had not heard of until the ads. The ads ...

The employees of drug manufacturers who try to persuade doctors to prescribe their products are salesmen, even though they don't actually sell anything, the 9th U.S. Circuit Court of Appeals has ruled ...