We explain the different types of logo and when to use each one.

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

When you think of a famous band, what’s the first image that comes into your head? Chance are it’s their logo, which both sums up so much about a band and tips potential new listeners off to their ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...