Dive into AdExchanger's Jon Youshaei coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's YouTube NewFront coverage for the latest updates, expert opinions, and analysis shaping the future of ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...

Dive into AdExchanger's Louis Levanti coverage for the latest updates, expert opinions, and analysis shaping the future of ...

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Timed to upfronts, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV and releasing a ...

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.