Brands are starting to test OpenAI's ChatGPT ads. But high costs and weak sales are deterring them ahead of the holiday season.

A shakeup at Albertsons’ retail media business has put a spotlight on the challenges retail media leaders are facing.

Modern Retail+ Research examines how AI search and creator marketing are adding another layer of change to the agency ...

Coffee giants like Lavazza and Keurig, and new entrants like Caraway, all seem to be coalescing around a similar pitch: ...

Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must ...

Sixty percent of Shapermint's brand's top-performing affiliate creators on TikTok Shop are over the age of 35.

"Elevated" accessories are becoming mainstays at Crocs; The company sees personalization as a key way to increase customer ...

Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company.

At the Groceryshop conference in Las Vegas, Unilever Wellbeing CEO Jostein Solheim spoke about the wellness trends he's ...

As DoorDash adds partners like Costco, the company is also expanding shopping features like Text DoorDash and Dasher Returns.

As fragrance continues to have a moment, home fragrance brand Nest is strategically going about diversifying its categories. Nest New York has been known for its candles for decades, but now, it is ...

More brands are pouring marketing dollars into bite-sized episodic content and blurring the line between retail and ...