Accenture has since folded Song into a new enterprise-wide business line called Reinvention Services. Song’s strategic ...

Global product placement spending will grow 12.8% to $US41.92 billion in 2026, according to forecasts by PQ Media. The 11th edition Global Product Placement Forecast 2026-2030 says 2026 will be the ...

Ad spend is growing. Automation is accelerating. More dollars are flowing through more platforms, channels and machine-led ...

Global advertising spend is forecast to grow 11.9% to $1.34 trillion in 2026, according to the latest data from WARC Media, ...

But when a customer asks AI where to buy a fridge, the competitive set can look very different from the one in the reporting ...

AKQA has promoted Luciano Di Leonardo to executive technology director, Australia, expanding his leadership remit as the ...

In Sydney, 2GB won breakfast (13.9) but lost the day with 10.8 to smoothfm's 13.2, according to the GfK Metro Survey 6, 2026, results. Melbourne’s 3AW continued to dominate with breakfast at 18.3, ...

Long-term relationships must continue to earn their place through performance, accountability and continuous improvement.

"I don’t think the takeaway is “people are fine with ads now." People will put up with them if the deal still feels worth it.

Nestlé and the NBA have entered a multi-year international partnership making MILO, NESQUIK and NESCAU Official Partners of ...

While that's what makes the industry exciting, it also creates a risk that we're always looking ahead to the next thing. I would like to create more space for strategic thinking, learning, and ...

Steph Edwards, Head of Social Content & Creative, WiredCo. From iced coffees at job interviews to banners on the Empire State ...