YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social ...

YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

Black Gen Z's contemporary dance trend, Verity the smiling AI assistant, and parents’ AI photos are all going viral.

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but...” trend are all going viral.

They’re becoming more comfortable with having fewer friends or not having a partner, not rejecting relationships ...

In YPulse's 2026 Hobbies and Passions Report, we dive into why young people welcome brands that show up in their hobbies, ...

Gen Z loves the in-person shopping experience, especially the chance to browse, hang out, and explore stores IRL ...

Unlike Millennials, who socialized at malls, or older Gen Z, who connected on social media in their teen days, today’s ...

In YPulse's 2026 News Consumption and Trust Report, we dive into why social media has become the default way young people ...

Gen Z still values shopping in-person—especially when their favorite stores make it affordable, convenient, and fun to browse.

Gen Z has made Coach a luxury fave, and the brand is giving them plenty of reasons to keep coming back… From book-themed bag charms to coffee, Coach is finding ways to connect with the things Gen Z ...

What does innovation mean to Gen Z and Millennials? YPulse's Innovative Brands 2026 webinar covers this, the top brands young ...